Sinch RCS:An experience worth texting about
Have you heard? Rich Communication Services (RCS) business messaging is changing the playing field for customer communications, offering secure, interactive, and unforgettable conversations that take customer engagement to new heights. Ready to up your messaging game?
Simple
Secure
Rich
App-like experience right in your customer's native messaging inbox.
Branded, verified profiles show your customers exactly who they’re talking to.
Interactive features and enhanced analytics help boost your success.
Get your free RCS strategy session now!
Score big with every RCS message you send
3-7x
2.5x
90%
Higher click-through rates than Rich SMS
Open rate within 15 minutes
Conversion rate of SMS
97%
delivery rate
40%
of messages sent via RCS in Germany
Millions
of messages delivered
EasyPark Group keeps millions of users informed
EasyPark Group relies on RCS and SMS to send time-critical notifications across markets. And with RCS, verified senders ensure users know the messages are authentic.
CUSTOMER STORY
3x
higher click rate than Rich SMS
+12%
increase in redirections
+6%
Revenue increase vs. SMS
Printemps Paris offers personal shopping assistance
High-end department store Printemps uses RCS to offer customers a five-star personal shopper experience, giving gift recommendations that are accessible anywhere they can use their mobile phone.
CUSTOMER STORY
+10%
increase in redirections
3x
higher click-through rate
+42%
increase in customer engagement
Picard increased customer engagement by 42%
Retailer Picard built a conversational RCS experience to inspire holiday gatherings, allowing customers to customize menus based on dietary preferences, budget, and even their desire to cook.
CUSTOMER STORY
WHAT IS RCS?
Every text message becomes a five-star experience
Interactive features? Check. Enhanced security? Check! RCS takes text messaging to the next level with rich media, verified sender profiles, and more. With over a billion active users worldwide, Apple support on the horizon, and a bunch of powerful features, it’s no wonder business adoption of RCS is skyrocketing.
Branded messaging
Verified senders
Rich media
Show your brand’s logo, email address, website, and phone number in every interaction.
Every message comes from a verified sender profile with your business’ name and logo, so recipients know it’s really you.
Integrating maps, videos, images, and more in your messages helps boost engagement.
Dynamic elements
Actionable analytics
Secure
Let recipients interact with your messages via forms, buttons, and quick replies.
Use insights like handset delivery receipts and read receipts to improve your messaging strategies and ROI.
RCS supports end-to-end encryption for top-notch security.
Say "hello" to next-level messaging
100,000+ CUSTOMER-OBSESSED BUSINESSES RELY ON SINCH
FAQ
Frequently asked questions about RCS
How does RCS compare to SMS?
RCS
SMS
Ability to send more characters depending on the message type.
Send up to 160 characters in a single message.
Text capabilities
Rich cards with media, text, and even suggested replies and actions for your users, supporting JPG, PNG, video, and audio.
No images or suggested actions can be included (but you can send images and links in MMS messages).
Media capabilities
Offers features like interactive buttons and quick-reply buttons.
Offers text chat features only.
User experience
Very high — 90% of rich media messages are opened within 15 minutes, and customers engage with RCS content for up to 45 seconds.
Very high — historically has had an open rate of over 90%.
Engagement
All messages include a brand logo and verified sender information.
Some countries allow for Alpha Sender IDs. Only available in select markets and rules differ about when these can be used.
Branding opportunities
Do all devices support RCS?
RCS Business Messaging (RBM) is only available on Android today, but Apple has confirmed they will begin supporting RCS this fall. This opens the door to improved messaging experiences across even more devices.
Where is RCS supported?
RCS has full operator coverage in several countries today, while other countries offer full support via Google’s Jibe Cloud or partial support with a selection of local mobile operators providing RCS.
Operator support and coverage for RCS is growing. Learn more about the potential of RCS.
Who should use RCS?
RCS helps businesses drive meaningful actions across the customer journey. Verified, branded senders benefit all businesses across verticals to build trust and recognition with their end users. This is true for businesses sending one-way and two-way messages.
RCS is also great for brands that want to create a more secure, personalized, and engaging experience, similar to what’s possible on platforms like WhatsApp, but without needing a separate app. The key is to meet your customers where they are – whether that’s on RCS, SMS, WhatsApp, or another channel.
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