Sinch RCS:An experience worth texting about

Have you heard? Rich Communication Services (RCS) business messaging is changing the playing field for customer communications, offering secure, interactive, and unforgettable conversations that take customer engagement to new heights. Ready to up your messaging game?

Simple

Secure

Rich

App-like experience right in your customer's native messaging inbox.

Branded, verified profiles show your customers exactly who they’re talking to.

Interactive features and enhanced analytics help boost your success.

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TRUSTED BY YOUR FAVORITE BRANDS

WHAT IS RCS?

Every text message becomes a five-star experience

Interactive features? Check. Enhanced security? Check! RCS takes text messaging to the next level with rich media, verified sender profiles, and more. With over a billion active users worldwide, Apple support on the horizon, and a bunch of powerful features, it’s no wonder business adoption of RCS is skyrocketing.

Branded messaging

Verified senders

Rich media

Show your brand’s logo, email address, website, and phone number in every interaction.

Every message comes from a verified sender profile with your business’ name and logo, so recipients know it’s really you.

Integrating maps, videos, images, and more in your messages helps boost engagement.

Dynamic elements

Actionable analytics

Secure

Let recipients interact with your messages via forms, buttons, and quick replies.

Use insights like handset delivery receipts and read receipts to improve your messaging strategies and ROI.

RCS supports end-to-end encryption for top-notch security.

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Say "hello" to next-level messaging

Score big with every RCS message you send

3-7x

2.5x

90%

Higher click-through rates than Rich SMS

Open rate within 15 minutes

Conversion rate of SMS

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97%

delivery rate

40%

of messages sent via RCS in Germany

Millions

of messages delivered

EasyPark Group keeps millions of users informed

EasyPark Group relies on RCS and SMS to send time-critical notifications across markets. And with RCS, verified senders ensure users know the messages are authentic.

CUSTOMER STORY

higher click rate than Rich SMS

+12%

increase in redirections

+6%

Revenue increase vs. SMS

Printemps Paris offers personal shopping assistance

High-end department store Printemps uses RCS to offer customers a five-star personal shopper experience, giving gift recommendations that are accessible anywhere they can use their mobile phone.

CUSTOMER STORY

+10%

increase in redirections

higher click-through rate

+42%

increase in customer engagement

Picard increased customer engagement by 42%

Retailer Picard built a conversational RCS experience to inspire holiday gatherings, allowing customers to customize menus based on dietary preferences, budget, and even their desire to cook.

CUSTOMER STORY

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FAQ

Frequently asked questions about RCS

How does RCS compare to SMS?

RCS

SMS

Ability to send more characters depending on the message type.

Send up to 160 characters in a single message.

Text capabilities

Rich cards with media, text, and even suggested replies and actions for your users, supporting JPG, PNG, video, and audio.

No images or suggested actions can be included (but you can send images and links in MMS messages).

Media capabilities

Offers features like interactive buttons and quick-reply buttons.

Offers text chat features only.

User experience

Very high — 90% of rich media messages are opened within 15 minutes, and customers engage with RCS content for up to 45 seconds.

Very high — historically has had an open rate of over 90%.

Engagement

All messages include a brand logo and verified sender information.

Some countries allow for Alpha Sender IDs. Only available in select markets and rules differ about when these can be used.

Branding opportunities

Do all devices support RCS?

RCS is mainly available on Android today, but that's changing fast. On September X, Apple released iOS 18 including support for RCS. This means improved messaging experiences between Android and Apple devices.

Where is RCS supported?

RCS has full operator coverage in several countries today, while other countries offer partial support or support via Google. Coverage for RCS is growing. Learn more about the potential of RCS.Learn more about the potential of RCS.

Who should use RCS?

RCS helps businesses drive meaningful actions across the customer journey. Verified, branded senders benefit all businesses across verticals to build trust and recognition with their end users. This is true for businesses sending one-way and two-way messages.

RCS is also great for brands that want to create a more secure, personalized, and engaging experience, similar to what’s possible on platforms like WhatsApp, but without needing a separate app. The key is to meet your customers where they are – whether that’s on RCS, SMS, WhatsApp, or another channel.

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